Zurich Museum of Design
Branding
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2023
MUSEUM TYPEFACE SYSTEM
A bespoke typographic system designed for cultural institutions and exhibition environments.
OVERVIEW
This project created a flexible type system for signage, editorial, and digital communication.
CHALLENGE
The institution required a single system that could handle long-form text and large-scale wayfinding.
SOLUTION
We developed a coordinated family with optical size logic and strict usage guidance.
RESULTS
The institution gained a durable visual foundation for both permanent and temporary programming.
PROJECT DETAILS
Client
Museum Typeface System
Year
2023
Categories
Typography, Branding
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