Zurich Museum of Design
Branding
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2023
BASEL ART FAIR
A visual identity and environmental graphics system for the Basel Art Fair.
OVERVIEW
We designed an event identity that balanced institutional clarity with flexible expression for exhibitors and partners.
CHALLENGE
Signage, printed matter, and wayfinding all needed to stay coherent in a complex physical environment.
SOLUTION
A modular identity toolkit and typographic ruleset ensured consistency across every visitor touchpoint.
RESULTS
The new system simplified vendor production and improved on-site legibility for attendees.
PROJECT DETAILS
Client
Basel Art Fair
Year
2023
Categories
Branding, Environmental
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