Zurich Museum of Design
Branding
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2022
CIRCULAR TYPE FOUNDRY
Brand identity and digital product experience for a contemporary type foundry.
OVERVIEW
We created a brand and commerce experience focused on specimen clarity and licensing usability.
CHALLENGE
Type products require expressive previews while still supporting technical purchase decisions.
SOLUTION
A component-based specimen system and structured product flows balanced exploration and conversion.
RESULTS
The foundry saw stronger product discovery and higher checkout completion.
PROJECT DETAILS
Client
Circular Type Foundry
Year
2022
Categories
Branding, Digital
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