Grid Systems Publication
Editorial, Typography
View Project Back to Projects
2023
HELVETICA NOW CAMPAIGN
A promotional campaign for the release of the Helvetica Now typeface, featuring print and digital activations.
OVERVIEW
This campaign translated typographic precision into a high-visibility launch across editorial, outdoor, and social channels.
CHALLENGE
The work needed to respect Helvetica's heritage while still feeling contemporary and campaign-ready.
SOLUTION
We built a system around scale contrast, disciplined spacing, and dynamic specimen compositions for both static and motion formats.
RESULTS
Launch assets were widely shared across design communities and drove strong engagement around the release.
PROJECT DETAILS
Client
Helvetica Now Campaign
Year
2023
Categories
Typography, Print
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