
BASEL ART FAIR: BRAND EVOLUTION
Exploring the process and outcomes of a comprehensive visual identity for the Basel Art Fair.
April 22, 2024Read More →

This rebrand focused on unifying wayfinding, print, and digital touchpoints into one system.
A modular structure and restrained palette improved consistency while leaving room for rotating exhibitions.
The resulting identity increased recognition and simplified production workflows for the internal team.

Exploring the process and outcomes of a comprehensive visual identity for the Basel Art Fair.
A case study on developing identity, motion graphics, and campaign assets for an annual festival.
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