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CASE STUDY: ZURICH MUSEUM REBRAND

April 3, 20257 min readBy Sophie KellerCase Studies
CASE STUDY: ZURICH MUSEUM REBRAND

This rebrand focused on unifying wayfinding, print, and digital touchpoints into one system.

A modular structure and restrained palette improved consistency while leaving room for rotating exhibitions.

The resulting identity increased recognition and simplified production workflows for the internal team.

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CASE STUDY: ZURICH MUSEUM REBRAND | Swiss Design Studio