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BASEL ART FAIR: BRAND EVOLUTION

April 22, 20247 min readBy Thomas WeberCase Studies
BASEL ART FAIR: BRAND EVOLUTION

The project required a system flexible enough for exhibitors while remaining unmistakably coherent.

A modular identity kit enabled rapid rollout across signage, print, and digital channels.

The result improved consistency and reduced production turnaround.

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BASEL ART FAIR: BRAND EVOLUTION | Swiss Design Studio