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THE ROLE OF PHOTOGRAPHY IN SWISS DESIGN

March 15, 20255 min readBy Marc BrunnerDesign Theory
THE ROLE OF PHOTOGRAPHY IN SWISS DESIGN

Swiss design often favors direct, documentary-style imagery over decoration.

Objective photography supports trustworthy communication by anchoring message and context.

In digital products, the same principle applies: images should clarify intent, not distract.

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THE ROLE OF PHOTOGRAPHY IN SWISS DESIGN | Swiss Design Studio